Job Description

Job Description

Job Description

SUMMARY: The Web Administrator will maintain web content and design to ensure that the assigned website is functional, accurate, and up to date.

ESSENTIAL FUNCTIONS:

• Manages the maintenance of the ALEC website, intranet and social media channels
• Manages ALEC’s digital channels while staying updated on latest marketing technology and social media platforms
• Develops and manages digital marketing initiatives, adhering closely to deadlines and to budget, developing and revising ideas, implementing projects and maintaining and communicating results to management
• Develops and implements Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies
• Uses Google Analytics, Google Ads, Google Tag manager and other relevant tools to assist in driving new membership and loan acquisition
• Acts as a liaison with third-party technology companies to monitor current platform and to evaluate new opportunities
• Reviews web content, links, and design; provides necessary updates and enhancements in a timely manner

• Monitors site security and reports suspected or actual security breaches and denial of service attacks to appropriate staff
• Identifies useful site performance metrics; collects, tracks, records, compiles, analyzes, and reports site usage data
• Conducts user testing and use analysis to assess usability and effectiveness of site; recommends improvements based on analysis
• Discusses, analyzes, reviews, and resolves usability issues in conjunction with development teams
• Communicates with site visitors and users regarding site updates, anticipated and unanticipated downtime, and resolution of bugs and outages
• Maintains knowledge in web design and development; participates in professional conferences, workshops, and groups
• Performs other related duties as assigned

QUALIFICATIONS:

• Education Required: High School Diploma or equivalent
• Education Preferred: Bachelor’s degree in computer science, Business, Web Development, or related field
• Experience Required: One to two (1-2) years of experience in website management
• Experience Preferred: Two or more (2+) years of experience in website management

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