Marketing Leader Job at Tru-Scapes Lighting, Chalfont, PA

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  • Tru-Scapes Lighting
  • Chalfont, PA

Job Description

Job Description

Job Description

 

Position: Marketing Lead

Job Description:

We are seeking a dynamic and experienced Marketing Lead to join our team at Tru-Scapes Outdoor Lighting, an industry-leading outdoor lighting manufacturer. The Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, engages our target audience, and supports sales growth. This role requires a creative and strategic thinker who can manage a wide range of marketing activities, from digital to physical channels.

Key Responsibilities:

  • Marketing Calendar : Develop and maintain an annual marketing calendar to plan, execute, and track marketing campaigns and initiatives.
  • Social Media Management : Oversee and manage all social media platforms, including content creation, scheduling, posting, and analytics.
  • Website Management : Make updates and improvements to the company website to enhance user experience, ensure current and accurate information, and optimize for SEO.
  • Pay Per Click (PPC) and SEO : Manage PPC campaigns, conduct keyword research, and implement SEO strategies to improve search engine rankings and drive traffic.
  • Google Presence : Maintain and optimize the company's presence on Google, including Google My Business and other relevant platforms.
  • Email Marketing : Develop and execute email marketing campaigns, including newsletters, product announcements, and promotional offers.
  • Displays/Merchandising : Create and manage in-store displays and merchandising materials to support our partners.
  • Digital and Physical Literature : Produce and distribute marketing collateral, such as brochures, catalogs, and digital content.
  • Content Creation : Develop compelling content for various marketing channels, including blog posts, articles, videos, and social media posts.
  • New Product Communications : Coordinate the launch and promotion of new products, including creating marketing materials and communicating with key stakeholders.
  • Analytics and Reporting : Track and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the leadership team.
  • Collaboration : Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and effective marketing efforts.

 

 

Qualifications:

  • Bachelor’s degree in marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, with a focus on digital marketing and e-commerce.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong knowledge of SEO, PPC, email marketing, and social media platforms.
  • Excellent written and verbal communication skills.
  • Creative and strategic thinker with strong analytical skills.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Proficiency in marketing software and tools, such as Google Analytics, HubSpot, MailChimp, and Adobe Creative Suite.

Benefits:

  • Competitive salary and benefits package.
  • Opportunity to work with a leading brand in the outdoor lighting industry.
  • Collaborative and innovative work environment.
  • Professional development and growth opportunities.

To apply, please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this position.

 

Job Tags

Outdoor,

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