Job Description

Job Description

Job Description

Position: Marketing Lead

Job Description:

We are seeking a dynamic and experienced Marketing Lead to join our team at Tru-Scapes Outdoor Lighting, an industry-leading outdoor lighting manufacturer. The Marketing Lead will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, engages our target audience, and supports sales growth. This role requires a creative and strategic thinker who can manage a wide range of marketing activities, from digital to physical channels.

Key Responsibilities:

• Marketing Calendar : Develop and maintain an annual marketing calendar to plan, execute, and track marketing campaigns and initiatives.
• Social Media Management : Oversee and manage all social media platforms, including content creation, scheduling, posting, and analytics.
• Website Management : Make updates and improvements to the company website to enhance user experience, ensure current and accurate information, and optimize for SEO.
• Pay Per Click (PPC) and SEO : Manage PPC campaigns, conduct keyword research, and implement SEO strategies to improve search engine rankings and drive traffic.
• Google Presence : Maintain and optimize the company's presence on Google, including Google My Business and other relevant platforms.
• Email Marketing : Develop and execute email marketing campaigns, including newsletters, product announcements, and promotional offers.
• Displays/Merchandising : Create and manage in-store displays and merchandising materials to support our partners.
• Digital and Physical Literature : Produce and distribute marketing collateral, such as brochures, catalogs, and digital content.
• Content Creation : Develop compelling content for various marketing channels, including blog posts, articles, videos, and social media posts.
• New Product Communications : Coordinate the launch and promotion of new products, including creating marketing materials and communicating with key stakeholders.
• Analytics and Reporting : Track and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the leadership team.
• Collaboration : Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and effective marketing efforts.

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, with a focus on digital marketing and e-commerce.
• Proven track record of developing and executing successful marketing campaigns.
• Strong knowledge of SEO, PPC, email marketing, and social media platforms.
• Excellent written and verbal communication skills.
• Creative and strategic thinker with strong analytical skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Proficiency in marketing software and tools, such as Google Analytics, HubSpot, MailChimp, and Adobe Creative Suite.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a leading brand in the outdoor lighting industry.
• Collaborative and innovative work environment.
• Professional development and growth opportunities.

To apply, please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this position.

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