Job Description
Job Description Come grow with us! Spacesaver Corporation is looking for an innovative and detail-oriented Digital Marketing Specialist (Email) to join our Marketing team! This position is a hybrid role with three days on-site and two days in-office!
- The Digital Marketing Specialist's goal is to drive customer engagement and website traffic by strategically leveraging all aspects of the email marketing roadmap.
- In collaboration with our marketing department and sales, proactively market to all ideal audiences identified in each target market via email marketing.
- Own and drive list management and contacts through the means of our email tools and our CRM System (Salesforce, Zoominfo, and others)
- Drive lead generation through the corporate email automation platform while closely collaborating with the Business Development, Channel Development, and Sales Teams
- Lead all email communication efforts in the promotion and follow-up of live webinars, events, and other initiatives.
- In collaboration with the Content Marketing Specialist, drive content strategy for email campaigns
- Create unique communication strategies for each market audience at each stage of the sales funnel.
- Build out and optimize the end-user experience across all major email clients including, but not limited to email construction, content provided, form inclusion, call to action, message, etc.
- Facilitate A/B testing that drives increased customer engagement and pipeline development.
- Report on A/B testing performance and transfer successes to future testing efforts
- Seek opportunities to leverage marketing automation tools and partner with internal and external teams to execute lead generation through automation.
- Set key performance indicators (KPIs) for email campaigns, such as open rates and click to open rates, and measure campaigns for performance against the KPIs-reporting on campaign performance monthly.
- Constantly adjust approach to optimize performance and lead generation efforts.
- Utilize HTML knowledge, in collaboration with our marketing department, to assemble email creatives and send to targeted lists.
- Assist in executing go-to-market strategies.
- Crosstrain and assist team members with email campaign creation and testing, when needed.
Required Skills QUALIFICATIONS: - Bachelor's degree in marketing, Business, Communications, or related field
- Two or more years of deploying, developing, and optimizing email campaigns.
- Demonstrated experience in marketing automation, campaign management, lead generation, list development, direct marketing, database marketing and/or Internet marketing required.
- Experience using demand generation tools and techniques, including marketing automation software and CRM systems (Salesforce, Marketing Cloud, and HubSpot preferred)
- Proficient understanding of journey mapping, email triggers, segmentation, and behavior targeting
- Knowledge of email privacy laws including, but not limited to GDPR, CCPA, CASL and email best practices.
- Critical thinker with a sense of ownership and pride in your performance and its impact on our team's success
- Lifelong learner who stays ahead of the curve on digital media and email marketing trends
- Ability to track trends to identify new, innovative ways to evolve strategy, grow audiences, and drive conversions
- Excellent organizational skills and attention to detail in composing, typing, and proofing materials, establishing priorities and meeting deadlines.
- Strong analytical skills, notably the ability to test, measure, and optimize, along with the ability to spot trends in data and distill insight.
- Experience with A/B testing best practices.
- Proficient in HTML across digital marketing channels
Spacesaver is an Equal Opportunity Employer of Protected Veterans and Individuals with Disabilities.
Required Experience Why Work at Spacesaver?- A workplace that feels like a community
- Annual Team Incentives $$$
- Wellness reimbursement for health club memberships
- Tuition reimbursement
- Company contribution to health savings accounts
- Excellent medical, dental & vision benefits
- 401K with company match (.50 for every dollar you contribute up to 8%)
- Profit sharing (annual 2% company contribution of regular earnings)
- Complimentary coffee and hot chocolate
- We welcome fresh and new ideas
- Employee owned (Yes, you can be part owner of Spacesaver!)
- We are innovating! (Exciting time to join us!)
Are our values a match?- Be productive with a purpose
- Run it like you own it, because you do
- No one succeeds alone
- Understand the world through your customer's eyes
- Innovate, wild ideas are highly encouraged
Check out our website at to learn more about us! Spacesaver
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